Saleema initiative was launched in 2008 by the National Council for Child Welfare (NCCW) in collaboration with the UNICEF Sudan, with the aim to support the efforts to abandon Female Genital Mutilation/Cut (FGM/C) by adding a new discourse to include positive communication approaches with families and communities by promoting wide usage of new positive terminology to describe the natural bodies and social status of girls and women.
"I am singing on behalf of my daughter Ola Abdelnasir Abdeen , I am telling all mothers , she was born Saleema so let her grow Saleema." Fatma Saad Ibrahim
"I am singing on behalf of my daughter so she can be Saleema ." Kamil Mohamed Eljack
" I am singing on behalf of my Four daughters so they can be Saleemat ." Awail Abdeljabar
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